“A 2 million-person, campaign-wide field experiment shows how digital advertising affects voter turnout”

New in Nature Human Behavior from Minali Aggarwal et al.: We present the results of a large, US$8.9 million campaign-wide field experiment, conducted among 2 million moderate- and low-information persuadable voters in five battleground states during the 2020 US presidential election. Treatment … Continue reading “A 2 million-person, campaign-wide field experiment shows how digital advertising affects voter turnout”